Oklahoma Low Impact Development

Webinar: Household behavior and homeowner education strategies

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When Mar 22, 2011
from 09:30 AM to 11:00 AM
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Water Conservation: half-empty or half-full?

Regional Webinar Series

Household behavior and homeowner education strategies

10:30 am ET to 12 pm ET; March 22, 2011

This webinar will focus on the use of social marketing strategies and conservation water pricing to influence homeowners' water use and landscape management choices. The session will conclude with the question-and-answer session. Your questions and the feedback is important!

Presenters:

Paul Pugliese, Extension Agent, Cherokee County, Georgia (bio)

Paul Monaghan, Assistant Professor, Department of Agricultural Education and Communication, University of Florida (bio)

Tatiana Borisova, Assistant Professor, Food and Resource Economics, University of Florida (bio)

The 40-Gallon Challenge Program

This project is designed to encourage people to take The 40 Gallon Challenge by completing a home water audit. The self-audit checklist on the Challenge card provides an estimate of water savings resulting from implementation of water-saving practices. The program was initiated in Georgia, and currently is implemented in several states with the support of the Southern Regional Water Program.

Additional Information:

Program Description
Pledge card

Homeowners' Education Through Social Marketing

Dr. Paul Monaghan will discuss community based social marketing (CBSM) concepts. Paul's focus is training Extension agents in the CBSM methodology and developing programs with homeowners and homeowner associations that reduce the environmental impact of landscape practices such as water and fertilizer use.

Additional Information:

Community-Based Social Marketing

Conservation Water Pricing

Dr. Tatiana Borisova will discuss the effectiveness of conservation water rates in changing homeowners' behaviors.

Related Publications:

Conservation Pricing for Residential Water Supply
Perceptions and Barriers to Water Conservation

More information about this event…

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